Fashion Communication: Lecture

Fashion Communication Lecture

-Focuses on understanding how fashion can be communicated and promoted creatively through different visual media:
-Graphic Design and Advertising
-Visual Merchandising and Retails Space
-Styling and Photography 
-Events and Exhibitions
-Catwalk Shows 

Graphic Design and Advertising
-Visual Communication and problem solving through a visual media e.g Typography, photography and illustration. This relates to a specific product, event or brand 
-Promotional materials, posters invites, social media posts
-Branding
-Advertising Campaigns; billboards 
-Emailers
-Editorial Design; Look Books, Magazines 
-Website
-Videography
Considerations: Brand and Aesthetic, Target Audience, Tone, colour, layout design, products to be advertised, Concept and Narrative, Technical Skills

Visual Merchandising and Retail Space
-In store experience; clothing, products, interaction
-Existing Retail Space
-Architecture
-Pop-up Stores
-Window Displays and Exterior
Considerations: Brand and Aesthetic, Target Audience, Budget and Time Frame, Available space and existing space, Purpose; Product/ Range/ Offer or Promotion, Customer Journey and In-Store Experience

Styling and Photography
-A stylist is someone who works closely with a photographer or a creative director to create thoughtful, provoking images. Styling is about becoming a master composer of light, texture, symphony, colour, space- all the elements that compose a good image
-Ecommerce Shots
-Magazine Editorials
-Advertising Campaigns
-Events
-Test Shoots
-Street Style/ Photography
Considerations: Brand and Aesthetic, Target Audience, Budget and Time Frame, Purpose; Product/Range/Offer or Promotion
-Final Output; Magazine, Ecommerce, social
-Garment and Accessory Selection
-MUAH (Make-up and Hair)
-Photoshoot Location

Events, Exhibitions and Catwalk Shows; These usually consist of curated garments, products, artwork or photography, working to a set con kept, brief or. business. Catwalk shows curate current or upcoming seasonal garments, reflecting the brand identity. 
-In-store/ Pop-up Events
-In-Store Exhibition
-Gallery Exhibition 
-Press Event
-Catwalk Shows
Considerations: Brand Aesthetic, Target Audience, Budget and Time Frame, Purpose of the event, Available Space, Garment/ Image Curation



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