Fred Perry: Subculture

Fred Perry started in the 1940's. It was a sportswear uniform for tennis players but later shaped the identity for subcultures over the years.

-The laurel wreath can be easily recognised from across a tennis court, a dance floor or a football stadium. The brand has inspired musicians, rebels, subcultures and mods over the years and become a uniform for the non-uniform. It's British heritage has stuck with generations over the years and modernly has become very common in the north. 


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