Photo Shoot Planning and Production Lecture
Shoot Categories
On-Set Roles and Responsibilities
Team Hierarchy
Creative Direction
Still Image Production
Styling Workflow
Tips & Advice
Shoot Categories
-Methodology and Technique
Fashion Shoot (Editorial, creative outcome, selling the magazine, interesting and innovative)
Beauty (Hair and Makeup, minimal styling)
Still Life (Products only, no stylist, set designer more important
Portrait and Celebrity (Getting the models personality out)
Commercial (Working with a client, a lot of prep)
Location (The weather, a base, changing
On set Roles and Responsibilities
Model/Talent
Photographer
Photo Assistant (Lighting/ Set-up)
Digi Tech/ Digital Operator
Stylist
Styling Assistant
Art Director/ Creative Director
Client
Set Designer (Props, Set Dressing)
Set Design Assistant
Movement Director
Hair Stylist and Hair Assistant
Makeup Artist
Nail Technicians
Seamstress
Chaperone (Look after anyone under 18)
Director
DOP/ Director of Photography
Camera Assistant
Sound Technician
Producer (Coordinating, planning, schedule)
Production Assistant
Team Hierarchy; Chain of Command
What kind of shoot is it? Clear communication and decision making is vital on set
Creative Direction
Creative Direction (Concept/ Visual Coordination/Narrative) is an essential component of any professional photo shoot. A creative document pre-shoot and serves various functions.
1. Provide sign off for the client/ agency
2. Ensure the creative team are all on the sam page
3. Keep on set decision making efficient
-Mood Boarding is essential
-Casting, what does Northern Soul look like? Appropriate models to fit the Narrative
Still Image Production
-Organisation of the shoot
-Excell Sheets/Databases and backup plans
-Interpreting Creative
-Equipment Rental
-Catering
-Scheduling
-Call Sheets
Styling Workflow
Vision, Hustle, Punctuation
Creative - Look Request - Collection - Fitting - On Set - Packing - Credits - Returns
Shoot Prep
1. Communicate Clearly during pre-production
2. Time is you most valuable asset
3. Over plan, have backups but be flexible on the day
4. Solve Problems, don't make them
5. Negative energy can kill a shoot, keep it positive
6. Look after the model, and your fellow team
7. Respect your hierarchy, be polite to everyone
8. Food, Drink and Music is essential
9. Collaboration is key to strong creative
10. Take responsibility for your fashion communication
On-Set Roles and Responsibilities
Team Hierarchy
Creative Direction
Still Image Production
Styling Workflow
Tips & Advice
Shoot Categories
-Methodology and Technique
Fashion Shoot (Editorial, creative outcome, selling the magazine, interesting and innovative)
Beauty (Hair and Makeup, minimal styling)
Still Life (Products only, no stylist, set designer more important
Portrait and Celebrity (Getting the models personality out)
Commercial (Working with a client, a lot of prep)
Location (The weather, a base, changing
On set Roles and Responsibilities
Model/Talent
Photographer
Photo Assistant (Lighting/ Set-up)
Digi Tech/ Digital Operator
Stylist
Styling Assistant
Art Director/ Creative Director
Client
Set Designer (Props, Set Dressing)
Set Design Assistant
Movement Director
Hair Stylist and Hair Assistant
Makeup Artist
Nail Technicians
Seamstress
Chaperone (Look after anyone under 18)
Director
DOP/ Director of Photography
Camera Assistant
Sound Technician
Producer (Coordinating, planning, schedule)
Production Assistant
Team Hierarchy; Chain of Command
What kind of shoot is it? Clear communication and decision making is vital on set
Creative Direction
Creative Direction (Concept/ Visual Coordination/Narrative) is an essential component of any professional photo shoot. A creative document pre-shoot and serves various functions.
1. Provide sign off for the client/ agency
2. Ensure the creative team are all on the sam page
3. Keep on set decision making efficient
-Mood Boarding is essential
-Casting, what does Northern Soul look like? Appropriate models to fit the Narrative
Still Image Production
-Organisation of the shoot
-Excell Sheets/Databases and backup plans
-Interpreting Creative
-Equipment Rental
-Catering
-Scheduling
-Call Sheets
Styling Workflow
Vision, Hustle, Punctuation
Creative - Look Request - Collection - Fitting - On Set - Packing - Credits - Returns
Shoot Prep
1. Communicate Clearly during pre-production
2. Time is you most valuable asset
3. Over plan, have backups but be flexible on the day
4. Solve Problems, don't make them
5. Negative energy can kill a shoot, keep it positive
6. Look after the model, and your fellow team
7. Respect your hierarchy, be polite to everyone
8. Food, Drink and Music is essential
9. Collaboration is key to strong creative
10. Take responsibility for your fashion communication
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