Weekend Studios: Guest Lecture

-Knowing your audience, working with the style to fit your target market
-Northern Soul; Concept and Narrative based, needs to tell a story
-Put an element of longevity in your fashion film, something that people will remember.
-Documentary style? Ask people of Sheffield what Northern Soul means to them.
-Planning is essential, most important part.
-Mood Boards for planning, able to visualise the ideas you have
-Models, colour palette
-Mood Boards for shoots
-Base ideas and then run with it
-Think about the perspective, your audience, how you want it perceived by them.
-Landscape or Portrait?
-Strong visual plans for the narrative, Story Boards
-Inspiration mood board, makeup, behind the scenes etc
-Product mood board, styling ideas, feature clothing
-Art Direction, styling, location and creativity

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